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The current policy of banking services positioning in CIS countries is characterized by image promotion only. Just a few banks looking at their Western European counterparts apply the practise of using marketing tools. Such efforts have been pushed in recent years by the grown competition on the consumer loans market, where loans are no longer something new, unexplored, having acquired the status of an everyday financial instrument. All above reasons have led to the need for a new look at positioning of banking services.

In order to understand which new banking services should be provided to people, banks began to conduct polls, surveys and market research.

Promotion of banking services to corporate clients is traditionally associated with conservative ways of attracting customers: personal contacts of bank managers, direct sales, telemarketing, direct mail and advertising. There is also another line of communication with corporate customers - communication with business community (industry, regional and foreign). Organization of PR-campaigns and programs aimed at communicating with business, organized in groups, communities and NGOs can bring fast enough marketing effect for the positioning of banking brand and services.

If you are interested in the programs on positioning of banking services, please call +7 (812) 498 65 80.

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