On 12-13 September 2012 TA Consult delivered a training in Marketing and Brand Building to Hamkorbank in Andijan, Uzbekistan.
The training was aimed at providing participants with greater understanding of the role of marketing in achieving the organization’s overall goals, knowledge of the principles of branding and best practices in marketing and public relations, understanding the process of new product development. The training was targeting the Bank’s management and marketing staff, business development managers, customer service personnel.
TA Consult expert made a review of Hamkorbank’s existing marketing goals and strategy, target segments, current marketing programs/activities, and covered such topics as analysis of the market and competitive environment, SWOT analysis, market research techniques, new product development process, etc.
With the help of TA Consult expert and as a result of the training and the follow-up support activities the Bank implemented a successful rebranding.

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